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Design as Innovation The design approach and design research are
key elements of successful innovative processes. |
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Collective Intelligence in the creative processJust like no man is an island no product can
be created be one person. Based on a thorough design research and
a shared knowledge of the current situation, a process that engages
the collective intelligence of the entire developmental team as well
as its closest neighbors is needed to reach the best possible solution. |
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The Social ProductWhen is a product deeply meaningful to its users and buyers? On the internet we currently see a spurring of social product and services that link and connect us in new ways and for new purposes. Or actually the purpose is ancient: As a social beast human beings have always had a desire to both stand out and be part of a social context at the same time. How do we as designers develop product that can fit this desire and how can we develop platforms that enable new social patterns to emerge and possibly novel social actions to impact the world. |
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How we work
Product and service development with a focus on making meaningful interactions and objects for intelligent users is a complex matter. That is why MVL works with a strong user focus and user participation in design processes. Engaging a problem from a design perspective changes it into a challenge and provides a fundamental curiosity towards seeing what wants to emerge from the current situation - expectations, desires, dreams and also barriers, problems and lack of connectedness.
Any design process is based on collaboration and learning from the knowledge that is shared all participants.
Involving Users
Whether we call them users or customers or buyers or partners they can provide enormous knowledge about the context we are designing into. Any product is used in a context and is dependent on this context to be thought of as fundamentally meaningful - the key to making a successful product.
It makes sense to involve future users of any product in the creative design process, whether just to tell about how the similar activities unfold and is experienced today, or to get feedback on product ideas. These users will always be able to provide detailed knowledge that developers does not have access to. Several different processes can be used in this kind of user-oriented design for ethnographically inspired observations to participatory design methods where users are invited to join the developers at the drawing board.
Exploring the future
Creating new knowledge through actively investigating the design proposals are the best way to qualify decisions in the design process. Prototyping is essential in this process as this provides actual and unexpected facts and suggestions for refinements for further iterations.
Prototypes can vary a great deal depending on where they are used in the design process and what kind of knowledge they are to convey.
But the active exploration that they provide is essential to any design process since it takes us - the developers - from the thought-realm of fancy ideas to the manifest where good ideas meet unforgiving reality. Priceless experience.
